Catering to Ministry Consumers

“What you win people with is what you win them to.”

This motto warns against seeker-sensitive church growth methods. “Try to get people in through what appeals to their wants (good music, lots of programs, relevant sermons), and then—once they’re in—give them what they need (deep discipleship, sound doctrine).”

The problem with this approach: if people come for catchy music or feel-good sermons, then that’s what they’ll expect to continue. And if you don’t supply it, they’ll likely be unhappy.

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Open Letter from a Cuban Pastor